Month: November 2009

New Ad-ology Study: Reduced Advertising During Recession Negatively Impacts Consumer Perception

Perceived Success of Banks, Retail, Automotive Tied to Advertising More than 48% of U.S. adults believe that a lack of advertising by a retail store, bank or auto dealership during a recession indicates the business must be struggling. Likewise, a vast majority perceives businesses that continue to advertise as being competitive or committed to doing… Read more »

Ad-ology: Social media enhances real estate online presence

Social media has a role to play in real estate, according to Ad-ology’s Summer 2009 Media Influence on Consumer Choice survey, particularly among higher income earning groups. Real estate agencies should be enhancing their online presence with social and other online media. Ad-ology’s latest survey found that, across all demographics, online media had the most… Read more »

Online Media Top Influencer on Restaurant Choice, Traditional Media Still Best for Pizza Delivery

Traditional media influenced more than 30% of recently surveyed pizza consumers, while online media like restaurant Web sites were the most influential for restaurant-goers. The Ad-ology Research study also found 61% of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year. Of traditional media types, direct… Read more »

Data Driven Marketing Continues to Grow

Aberdeen Research recently pointed out that the average CMO stays on the job a little under 2 years. During their tenure, some CMOs become success stories. Others, less so. What makes the difference? Aberdeen analysts say the rise in data driven marketing strategies as opposed to ‘winging it’ accounts for the success of best-in-class operators…. Read more »