Web Design Trend #12 • VR-Inspired Experiences

Zazzle Media, by Jamie Leeson

VR is definitely a hot topic for 2017, especially with more hardware manufacturers investing in the technology and producing headsets. See Oculus, Sony and HTC for some great examples of ones available to purchase right now.

Although the majority of these headsets are geared up for gaming and media consumption rather than web browsing, we anticipate seeing many brands attempting to mimic the VR experience online. Many brands are already creating more interactive solutions for web which directly involve the user. These experiences put the in the center of the action, viewing it all from a first person perspective and navigating it freely as if they were actually in the experience themselves.

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Web Design Trend #11 • More Card and Grid UIs

Zazzle Media, by Jamie Leeson

We’ve previously touched on the rise of UI patterns, and although there are hundreds of which we could touch on, one which is seeing more and more across the web is the use of card-based UIs, a fundamental principle from Google’s Material Design.

Cards, made famous by Pinterest and then even more so by the likes of Facebook, Twitter, and Google are UIs where pieces of content (text, imagery, video) are broken down into individual ‘cards’ which the user is able to navigate through. Card UIs allow brands to show larger amounts of content on a screen at once, but in more manageable chunks, so users can quick scan to see what’s appealing to them and dismiss what isn’t.

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Web Design Trend #10 • Courageous Colors

Zazzle Media, by Jamie Leeson

2016 is definitely the year for super-rich colors online. Whereas in the past, many brands and designers have typically stuck with web-safe colors, more brands today are being braver in their approach to using color, as we’re seeing with over-saturation, vibrant hues and a resurgence in the use of gradients. This in part is helped by technological advancements in monitors and devices with screens that are more apt at reproducing richer colors.

The use of bolder colors in web design is helpful in attracting the attention of users, but it’s also a signifier of change for brands, as many make a conscious effort in 2016 to try new things and break new ground, moving away from the previously established, ‘safer-bet’ practices.

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Web Design Trend #9 • Video Becomes King

Zazzle Media, by Jamie Leeson

They say a picture paints a thousand words, but a video does that tenfold. Much like with animation, a moving image on a page instantly captures the users attention, drawing them in so brands are able to get across their carefully constructed narrative and message.

Video, although by no means new, is long-established and versatile medium, useful for story-telling, marketing and vlogging alike, and has several advantages over traditional photography. Where static imagery is flat and motionless, video is altogether more dynamic, using sound and movement to appeal to the senses and hold attention for longer.

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Web Design Trend #8 • Animations Advance

Zazzle Media, by Jamie Leeson

As browsers and languages become more advanced, we’re seeing more websites move away from the use of static imagery and finding new ways to engage users and be unique in their approach to communicating.

Story-telling and personality is something more and more brands are working on in hopes to capture their user’s attention, and animation, in part thanks to developments with HTML5, CSS and jQuery, is starting to play a bigger role in this.

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