Web Design Trend #8 • Animations Advance

Zazzle Media, by Jamie Leeson

As browsers and languages become more advanced, we’re seeing more websites move away from the use of static imagery and finding new ways to engage users and be unique in their approach to communicating.

Story-telling and personality is something more and more brands are working on in hopes to capture their user’s attention, and animation, in part thanks to developments with HTML5, CSS and jQuery, is starting to play a bigger role in this.

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Web Design Trend #7 • Authentic Photography

Zazzle Media, by Jamie Leeson

The big one – photography. Photography will always be a main-stay within web design and design in general, but as mentioned before, people desire authenticity from the brands they use and they know a canned, stock photo when they see one.

Brands and designers will now be thinking more carefully about the imagery they use on site, hiring professional photographers to take their shots which frame them in the way they want to be seen.

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Web Design Trend #6 • Big, Bold, Beautiful Typography

Zazzle Media, by Jamie Leeson

Typography is also a powerful visual medium, able to create personality, evoke emotion and set tone. As device resolutions become sharper and type becomes more easy to read on-screen, brand’s will be looking to push the limits of typography even further to appeal to their users.

Expect to see an increase in over-sized and full screen type which breaks the grid, beautiful, unique, hand-rendered typography and lots of dynamic text and image layering working in tandem with parallax scrolling.

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Web Design Trend #5 • Bespoke Illustrations

Zazzle Media, by Jamie Leeson

Illustrations are fantastic, versatile mediums for creating visuals which are playful and friendly and add an element of fun to a site. Talented illustrators are able to create illustrations which are full of personality and tailored to match the tone of the brand, something which brands will be striving for more than an ever in an increasingly crowded marketplace.

With a unique style of illustration established, brands are then able to roll that out through their entire identity, for use in large header images, custom iconography and beautifully animated visuals.

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Web Design Trend #4 • UI Patterns and Design Frameworks

Zazzle Media, by Jamie Leeson

The mobile-first and responsive approach to web design, as well as the increasing popularity of WordPress and pre-designed themes, has had a somewhat noticeable impact how many desktop sites work and look today.

What we’re starting to see more and more are both UI and UX patterns emerge across the web where many sites look and function in very similar ways as they learn from one another to hone their user’s experience…

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