Image Based Social MediaPinterest: The New Internet Surf Spot

Scrolling through your main feed on the opening page of Facebook has become just as mind numbing as daytime television. Pinterest.com, the latest in social media, has taken the bore out of web surfing. With an overall simple web design, Pinterest.com allows users to post graphic images of almost any content you could imagine. Learn new innovative crafts and styles, read hilarious comics, and check out some of the remote wonders from around the world. The sky is the limit with Pinterest.com.

With your own user profile you can either pin new photos that you have found or repin photos that your friends have found. DIY projects have never been so abundant! Now we can all now learn to convert a wine bottle into a tiki torch and make brownie pop-sickles for our next mixer. With pinterest.com anything can be inspired through shared images.

Because Pinterest.com is a social media machine, anything on its pages has the ability to go viral and what do you think you can you put behind each photo? That’s right, the link to your very own business’ web site. A very sneaky marketing ploy some might say but very useful none-the-less. In fact, “the retail deal site ideeli.com has seen a 446 percent increase in web traffic from Pinterest and sales resulting from those visits have increased five-fold”(Falls) Useful for business? I think so.

Pinerest.com can also be linked to your Facebook and twitter accounts so all of your friends can find you. The world is getting smaller people!

{Source:Julie{the hyperhouse}.7 ways to use pinterest. Thehyperhouse.com 02/08/2012}

{Source:Jason Falls. How Pinterest is becoming the next big thing in social media for business. Entrepreneur.com 02/07/2012}

Got a +1

We Facebook, tweet, tumble, stumble, and share. Just when we thought we were all Linkedin, the masterminds behind Google emerge with a new social networking site called Google+. Lucky for us, it comes with a whole new set of social terms to learn.

If your latest lingo consists of liking, posting, and chatting you’ve got a lot of catching up to do. Now you not only have friends, but “circles” to share with, can form “hangouts” to video chat with friends, suggest links based on your “sparks,” and “huddle” up for a group text from your Smartphone.

And yes, it comes with a new button to share on your business’ website. It’s called the +1 button. The button can appear in Google search results, on ads, and sites throughout the web. Similar to Facebook’s “like” and Twitter’s “tweet” buttons, +1’s are public and when users like a search result they can click it. Searchers whose contacts have clicked the +1button will receive personalized annotations from their gmail chat buddies, their Google contacts, and people they are following on reader&buzz.

Not convinced? +1 buttons not only encourage people to visit your website over your competitors as it has been recommended by many people but it may also affect search ratings. Google will rank websites that have many +1 clicks higher for related search terms.

At Marena Studios we can set your business up with a Google+ account and add the +1 button to your website and online marketing. We can customize the button according to your preferences and analyze the effects of the button using Google analytics.

Better get connected! Your invite to this social event even comes with a plus one!

A second web site launches for Watson Pharmaceuticals

On June 9th, we launched a second corporate web site for Watson Pharmaceuticals (http://www.ourwinningbehaviors.com) to unveil their new Winning Behaviors initiative. Winning Behaviors is Watson’s new corporate culture theme, going to 6,000 employees worldwide. The site & campaign was launched at a ceremony dedicating their new corporate offices in Parsippany, NJ.  In addition to the site, Marena Studios created all employee communications material, including building wraps and signage for the unveiling of the new corporate offices.

An SEO Success Story

How does a global leader in pharmaceuticals find the right graphic design/web development firm that can offer turn-on-a-dime service and a high quality creative product?

For Watson, it began with an online search. By keying in the parameters for their ideal agency, they came upon Marena Studios. After going through the Studios’ web site and portfolio, they called us. An introductory phone call confirmed that Watson and Marena Studios were on the same page when it came to project implementation. A mutually beneficial partnership was born.

 

With nearly 14 billion online searches every month and social media site that rival populations of large companies, it is vital to rank high in the search engines to ensure that your web site turns visitors into customers.

 

Let us help your site get found by your ideal customers; just like Watson found marenastudios.com.

Watson.com goes live

Marena Studios is pleased to announce the launch of Watson.com new site. We had the privilege of being retained by them less than 2 months ago. In this short time, we have forged a great relationship with their communications team and met their deadline of launching a new site in conjunction with the release of their annual report. Here are some before and afters for you to take a look at.