Marketing by association: Olympic style

Every year the American people witness larger than life advertisements during our nations biggest event; the Super Bowl. Companies like Budweiser and Pepsi pay millions of dollars to get their highly budgeted ad viewed by the American population. Is this really the biggest event out there? Can you think of maybe one more that gets… Read more »

How to Improve Your Quality score

Before we discuss the importance of your website’s quality score and how to improve it, lets go over what a quality score is. A quality score is an estimate of how relevant your online advertisement, landing page and keyword are to the person searching on Google. It is so important because it determines how far… Read more »

The Rise of The Mobile Device In Google Analytics

Mobile devices have become so common among people today that most people have more than one. I myself have a smart phone and an Ipad. Google has recently announced that in efforts to keep up with the mobile trend, they will be releasing new technology to monitor webpage and mobile app analytics. This is a… Read more »

Old School Ads: The Art of Hand Painted Billboards

Walking through lower Manhattan this morning, I looked up to see an advertisement for the newest installment in the Batman series. As I looked closer I noticed that this particular ad was actually hand painted or at least appeared to be so. I began thinking to myself how difficult of a task it would be… Read more »

Turn Your “Likes” into $$$!

One of the biggest problems with diverting energy to your company’s Facebook profile is that people who may “Like” your page may not end up doing any more than that. Just last week, I “Liked” Sol Republic, a globalized headphone company. Do I own their headphones? No. Do I plan on buying them? No. But… Read more »