Web Design Trend #6 • Big, Bold, Beautiful Typography

Zazzle Media, by Jamie Leeson

Typography is also a powerful visual medium, able to create personality, evoke emotion and set tone. As device resolutions become sharper and type becomes more easy to read on-screen, brand’s will be looking to push the limits of typography even further to appeal to their users.

Expect to see an increase in over-sized and full screen type which breaks the grid, beautiful, unique, hand-rendered typography and lots of dynamic text and image layering working in tandem with parallax scrolling.

Nuture (1)
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Web Design Trend #5 • Bespoke Illustrations

Zazzle Media, by Jamie Leeson

Illustrations are fantastic, versatile mediums for creating visuals which are playful and friendly and add an element of fun to a site. Talented illustrators are able to create illustrations which are full of personality and tailored to match the tone of the brand, something which brands will be striving for more than an ever in an increasingly crowded marketplace.

With a unique style of illustration established, brands are then able to roll that out through their entire identity, for use in large header images, custom iconography and beautifully animated visuals.

Illustration - Dropbox
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Web Design Trend #4 • UI Patterns and Design Frameworks

Zazzle Media, by Jamie Leeson

The mobile-first and responsive approach to web design, as well as the increasing popularity of WordPress and pre-designed themes, has had a somewhat noticeable impact how many desktop sites work and look today.

What we’re starting to see more and more are both UI and UX patterns emerge across the web where many sites look and function in very similar ways as they learn from one another to hone their user’s experience…

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Web Design Trend #3 • Widespread Utilization of Rapid Prototyping Tools

Zazzle Media, by Jamie Leeson

Although not a design trend per se, rapid prototyping tools are definitely one of the most useful breakthroughs to hit the web design world over the last year or so and are a must-have tool for any web, UI and UX designer.

Rapid prototyping tools from services such as, UXpin, Webflow, InVision and Marvel (amongst many others) all allow designers to quickly create working low and high fidelity prototypes of sites and services to gauge their usability and aesthetic, all without writing a single line of code. Many also allow you to design in the browser and then actually launch the site itself right from the tool…

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Web Design Trend #2 • Wider Implementation of Responsive Design

Zazzle Media, by Jamie Leeson

We know what you’re thinking – first mobile first, and now responsive design? Neither of these are new for 2017!

Although responsive design is also something which has been around for a few years, what we predict to see over the coming year is an even bigger uptake in the number of brands, both big and small, who are building responsive-based sites.

For those who may not know what responsive design is, it’s essentially an approach to building a site using CSS media queries and flexible grids/layouts to create a single, dynamic site which adjusts and re-jigs it’s content to best display itself on various sized devices. It works hand-in-hand with mobile first, as mobile first designs the experience and the look, and responsive implements it…
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