Category: Consumer Studies

For those still left in the office. Keep busy during the month of August!

August. Many people think of August as the month where business slows down. It’s the one time of year that everyone saves cherished vacation days for. But is this not the best time to advertise to people? All the folks on holiday spend more time reading magazines on the beach or laying in front of… Read more »

Marketing by association: Olympic style

Every year the American people witness larger than life advertisements during our nations biggest event; the Super Bowl. Companies like Budweiser and Pepsi pay millions of dollars to get their highly budgeted ad viewed by the American population. Is this really the biggest event out there? Can you think of maybe one more that gets… Read more »

Turn Your “Likes” into $$$!

One of the biggest problems with diverting energy to your company’s Facebook profile is that people who may “Like” your page may not end up doing any more than that. Just last week, I “Liked” Sol Republic, a globalized headphone company. Do I own their headphones? No. Do I plan on buying them? No. But… Read more »

3 Easy Cash Flow Tips For a Recession-Proof Small Business

According to the Small Business Administration, not managing your cash flow is one of the leading reasons small businesses go belly-up. So here are a few tips to help ensure your cash flows quickly from your customers to your bank account…and from there, to your own creditors, employees, and you.   1. Adjust your billing… Read more »

Younger Consumers Shifting Online Time Away from Blogs

Most analysts and marketers know that younger consumers have typically been bigger Internet users than older consumers. Web use by younger consumers is nearly ubiquitous (93%) while adults over age 65 now have a usage rate of 38%. The bigger news, according to a Pew Internet and American Life Project report, is that the type… Read more »