Category: Marketing Trends

MTA may shuffle the deck with redeemable MetroCards

The metropolitan transit authority has announced that they will be selling the front and back of the metro card to advertisers as early as October. This is just a part of the new effort in raising revenue from the MTA system. As many people have probably seen by now, subway cars are being wrapped inside… Read more »

Marketing by association: Olympic style

Every year the American people witness larger than life advertisements during our nations biggest event; the Super Bowl. Companies like Budweiser and Pepsi pay millions of dollars to get their highly budgeted ad viewed by the American population. Is this really the biggest event out there? Can you think of maybe one more that gets… Read more »

Old School Ads: The Art of Hand Painted Billboards

Walking through lower Manhattan this morning, I looked up to see an advertisement for the newest installment in the Batman series. As I looked closer I noticed that this particular ad was actually hand painted or at least appeared to be so. I began thinking to myself how difficult of a task it would be… Read more »

Google ReMarketing: Capture Sales with Efficient Online Advertising

The world of Internet advertising has gotten a whole lot simpler. Once upon a time, keeping shoppers from leaving your website was almost impossible. The attention span of the average Internet consumer is extremely short. One minute they’re shopping for new shoes, the next minute they are reading a blog about Internet marketing! Once again,… Read more »

An SEO Success Story

How does a global leader in pharmaceuticals find the right graphic design/web development firm that can offer turn-on-a-dime service and a high quality creative product? For Watson, it began with an online search. By keying in the parameters for their ideal agency, they came upon Marena Studios. After going through the Studios’ web site and… Read more »