Category: Media

Online Sponsored Search Ads. Make them more effective.

Visually clean, relevant ads can make a huge difference to the success of your search campaign. Be sure your ad appears professional, that your text matches your keywords and what you offer, then users will be more likely to click through and visit your site. Key Points • Match the tone of your ad to… Read more »

Interactive to Play Bigger Role in 2010 Local Media Markets

The local media market has long been owned by local TV stations, newspapers and Yellow Pages. While the recession definitely slowed this market, the recovery, paired with marketer interest in new forms of media, means the industry is looking at big changes in 2010. BIA/Kelsey analysts value this market at $140 billion. Neal Polachek, president… Read more »

Email Engagement: More Marketers May be Timing Their Releases

Are consumers paying attention to email messages? Is there a way marketers can increase consumer engagement with email? These questions were explored in a survey recently carried out by Pivotal Veracity. Their findings can help marketers improve the results of their email campaigns. Pivotal Veracity tracked differences in email engagement metrics between the first and… Read more »

Crain’s Examines the Future of the Arts in NYC

Presented by Crain’s presents a half-day conference examining the future of the arts in New York City. The financial crisis and severe economic downturn have presented unprecedented challenges for the City’s performing arts organizations with declines in both attendance and fundraising. This conference, part of the Crain’s Future of New York City series, examines what… Read more »

Observer Guide to Luxury Rentals

Hello, The monthly Observer Guide to Luxury Rentals special section is on stands today. They will be publishing a Luxury Rental section once a month from September through November. Dates are below: September edition: On stands September 23rd Reservations: September 15th Materials: September 17th October Edition: On stands: October 21st Reservations: October 13th Materials: October… Read more »