Category: Online Advertising

Google ReMarketing: Capture Sales with Efficient Online Advertising

The world of Internet advertising has gotten a whole lot simpler. Once upon a time, keeping shoppers from leaving your website was almost impossible. The attention span of the average Internet consumer is extremely short. One minute they’re shopping for new shoes, the next minute they are reading a blog about Internet marketing! Once again,… Read more »

Got a +1

We Facebook, tweet, tumble, stumble, and share. Just when we thought we were all Linkedin, the masterminds behind Google emerge with a new social networking site called Google+. Lucky for us, it comes with a whole new set of social terms to learn. If your latest lingo consists of liking, posting, and chatting you’ve got… Read more »

Rising Online Competition May Dilute Ad Effectiveness

To all the marketers who think they are saving money while increasing ad effectiveness via online media channels, MIT Sloan Assistant Professor Alessandro Bonatti has a message for you: Not so fast. Bonatti and co-researcher, Yale-based Dirk Bergemann agree that online advertising allows marketers to target specific demographic groups efficiently. However, in highly competitive industries,… Read more »

Online Sponsored Search Ads. Make them more effective.

Visually clean, relevant ads can make a huge difference to the success of your search campaign. Be sure your ad appears professional, that your text matches your keywords and what you offer, then users will be more likely to click through and visit your site. Key Points • Match the tone of your ad to… Read more »