Category: Social Media

Turn Your “Likes” into $$$!

One of the biggest problems with diverting energy to your company’s Facebook profile is that people who may “Like” your page may not end up doing any more than that. Just last week, I “Liked” Sol Republic, a globalized headphone company. Do I own their headphones? No. Do I plan on buying them? No. But… Read more »

Image Based Social MediaPinterest: The New Internet Surf Spot

Scrolling through your main feed on the opening page of Facebook has become just as mind numbing as daytime television. Pinterest.com, the latest in social media, has taken the bore out of web surfing. With an overall simple web design, Pinterest.com allows users to post graphic images of almost any content you could imagine. Learn… Read more »

Got a +1

We Facebook, tweet, tumble, stumble, and share. Just when we thought we were all Linkedin, the masterminds behind Google emerge with a new social networking site called Google+. Lucky for us, it comes with a whole new set of social terms to learn. If your latest lingo consists of liking, posting, and chatting you’ve got… Read more »

Younger Consumers Shifting Online Time Away from Blogs

Most analysts and marketers know that younger consumers have typically been bigger Internet users than older consumers. Web use by younger consumers is nearly ubiquitous (93%) while adults over age 65 now have a usage rate of 38%. The bigger news, according to a Pew Internet and American Life Project report, is that the type… Read more »

How to integrate email, social for better results

Recently two casinos began integration campaigns using Lyris HQ’s platform with social and mobile marketing efforts. Both Reno casinos, the Eldorado Hotel Casino and the Silver Legacy Resort Casino, improved reach and engagement levels as well as customer experience. The two casinos also doubled mobile opt-in lists and conversion rates. “The high customer acquisition and… Read more »