Mobile devices have become so common among people today that most people have more than one. I myself have a smart phone and an Ipad. Google has recently announced that in efforts to keep up with the mobile trend, they will be releasing new technology to monitor webpage and mobile app analytics. This is a necessary move for a couple of reasons.
1. Viewing analytics for a mobile app will become so simple that a business will be able to track the user from discovery through download all the way to engagement and even in-app purchases.
2. Analytics will be viewed in real time, which makes having a Google Analytic App on your mobile device useful no matter what time of day it is.
3. Automatic and customized alerts can be received at anytime of day. Google analytics will detect statistical problems in your data and alert you right away instead of waiting until you get back to your computer.
Google will expand the mobile app analytic technology on two fronts. Tracking mobile devices from a computer and tracking webpage analytics from a mobile device. Clearly Google is staying ahead of the curve when it comes to Internet marketing.
But why are apps so important? Mostly because a majority of them are free. Free, fun, and useful. Either a user is downloading a game to pass time and interact with friends or reading the news and checking the remaining balance in their checking account. I can tell you that every function just discussed comes for free on both Apple and Android smartphones. Because they serve such a purpose, using them to promote events and drive sales has become very useful. Now with the New Mobile Google Analytics, applications will also be just as measureable as Internet advertising. Google continues to pave the way.