Smashing Magazine, By Myriam Jessier
Design has a large impact on content visibility — so does SEO. However, there are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO.
Here is an overview of what we will be covering in this article:
- Design mobile first for Google,
- Structure content for organic visibility,
- Focus on user intent (not keywords),
- Send the right signals with internal linking,
- A crash course on image SEO,
- Penalties for pop-ups,
- Say it like you mean it: voice search and assistants.