Ad-ology Research recently updated their Industry Marketing Insights report for Display Advertising Services (also called Out-of-Home). The following are the predicted Top 5 Opportunities/Challenges from the report for this industry for the upcoming 12 months:
The ad industry is expected to recover in 2010 and the out-of-home segment should continue to grow.
Consumer groups continue to fight billboard placement and are pressing government officials to more strictly regulate the industry.
Digital out-of-home networks are often locally owned and operated but as the industry matures, consolidation is expected.
Retail, airport and entertainment districts are growth venues.
More out-of-home operators may allow users to stream user-generated content in the future, a move which could increase the appeal of this media format.
The Industry Marketing Insights report for Display Advertising Services is available on Ad-ology.com (Research Store) for $295 USD with local market data for any U.S. market.
[Source: Ad-ology Research, December 18, 2009]