A couple of weeks ago, I highlighted the general move by small businesses into search marketing. WebVisible’s survey indicated that the typical small business spent $1,658 on search marketing in Q3 2009. Another detail that came to light in that survey is the increase in the number of keywords used by small businesses. WebVisible analysts… Read more »
Last week I highlighted WebVisible’s report on the increased use of search marketing by small businesses. Another research concern, VerticalResponse also reported that search engine marketing will be a key 2010 expenditure for smaller operators. And according to VerticalResponse, small business owners are planning a number of budget cuts to traditional media formats next year…. Read more »
This is the theory which runs Reply.com. The company engages a platform using light leads rather than simple clicks to help marketers engage consumers, convert sales and increase revenue. CEO and found Payam Zamani explains light leads this way, “Consumers who are interested in buying a car go to a jump page and are asked… Read more »
Marc Krigsman, CEO of Cross MediaWorks, and Larry Rubin, Chief Operating Officer agree that advertising spending will be one area that will improve in the New Year, although spending levels will not reach pre-downturn levels. Also, television ad spending will continue to be the larger spend for advertisers because that is still where the majority… Read more »
Small businesses are continuing to invest in online search marketing campaigns to reach new and existing clients. According to WebVisible’s 2009 Q3 Report on the State of Small Business Online Advertising, small business owners upped their search marketing by 91% between the third quarter of 2008 and the third quarter of 2009. What accounts for… Read more »