Category: SEO

Things Designers Should Know About
SEO In 2018

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Smashing Magazine, By Myriam Jessier

Design has a large impact on content visibility — so does SEO. However, there are some key SEO concepts that experts in the field struggle to communicate clearly to designers. This can create friction and the impression that most well-designed websites are very poorly optimized for SEO.

Here is an overview of what we will be covering in this article:

  1. Design mobile first for Google,
  2. Structure content for organic visibility,
  3. Focus on user intent (not keywords),
  4. Send the right signals with internal linking,
  5. A crash course on image SEO,
  6. Penalties for pop-ups,
  7. Say it like you mean it: voice search and assistants.

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An SEO Success Story

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How does a global leader in pharmaceuticals find the right graphic design/web development firm that can offer turn-on-a-dime service and a high quality creative product? For Watson, it began with an online search. By keying in the parameters for their ideal agency, they came upon Marena Studios. After going through the Studios’ web site and… Read more »

Online Sponsored Search Ads. Make them more effective.

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Visually clean, relevant ads can make a huge difference to the success of your search campaign. Be sure your ad appears professional, that your text matches your keywords and what you offer, then users will be more likely to click through and visit your site. Key Points • Match the tone of your ad to… Read more »

When it comes to SEO, Content is Still King

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Is a website’s content really that important? If you want to rank well on search engines, yes. Search engines are all about content. When searchers type in a query on a search engine, it produces search results that show the most relevant content in its repository based on the keywords in the query. Quality website… Read more »

Small Businesses to Increase Keyword Counts in Search Marketing

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A couple of weeks ago, I highlighted the general move by small businesses into search marketing. WebVisible’s survey indicated that the typical small business spent $1,658 on search marketing in Q3 2009. Another detail that came to light in that survey is the increase in the number of keywords used by small businesses. WebVisible analysts… Read more »